Skip to content
All posts

Deliver a Branded Patient Experience

In today’s digital-first world, patients expect seamless, personalized online experiences—especially from their healthcare providers. When those experiences fall short, even the best clinical care can feel fragmented.

Customize MyWellness Illustration-1

MyWellness Settings help bridge that gap by transforming the patient portal into a true extension of your practice. With your clinic’s logo, a custom URL, and a direct link back to your website, you can deliver a digital experience that feels consistent, professional, and personal.

Your practice details carry through every step of the patient journey, from the portal to the welcome letter and order summary. This creates a cohesive experience that reflects your clinic, not a third party. It reinforces your identity, builds trust, and helps keep your practice front and center even after results are delivered.. Functional medicine is rapidly evolving, and staying competitive means using tools that support a stronger provider-patient relationship. MyWellness helps you do just that.

What This Means For You 

The portal is built to reduce inefficiencies and administrative burdens while enhancing patient engagement.

Here’s how it directly benefits your practice:

Strengthen Recognition

When your logo and clinic name appear throughout the patient journey, the lab experience becomes an extension of your care—not a third-party interaction. This consistent presence reinforces your brand at every touchpoint and gives patients added confidence that they’re in capable, professional hands.

Keep Patients Connected to Your Practice

A clickable logo in the portal brings patients directly back to your clinic’s website, making it easy to schedule follow-ups, explore services, or access resources. Even after results are delivered, your practice remains the hub of their journey.  

Make the Portal Feel Like Part of Your Practice

Disjointed digital tools can undermine patient confidence. MyWellness ensures a unified, familiar environment—so patients feel like they’re engaging with you, not navigating a separate system. From login to results, the experience is rooted in your brand and your care philosophy.

How It Works

Customizing your portal takes just a few minutes and creates a lasting impression.

Using the MyWellness Settings, practice administrators can:

  • Upload your clinic logo to appear prominently on the portal, welcome letter, and order summary.
  • Create a custom subdomain (e.g., yourclinic.mywellness.com) that patients will use to access their results.
  • Link the logo to your website, so patients can easily return to your homepage for appointments or resources.

Ready to Make the Portal Yours?

If you’re ready to activate branding for your MyWellness portal, setup is simple. Follow our Step-by-Step Setup Guide to get started. 

Help Us Improve the Portal

We’re actively building new features based on your feedback. Share your thoughts in the Give Feedback section of the Tool Center to help us improve the patient portal with the features that matter most to you.